- Believe every sales letter you read.
- Build your web site before you build your business.
- Create products for *everyone*.
- Make your branding all about you.
- Focus on quantity [not quality, value or service].
- Practice indifference [or lie] to customers.
- Become expert at grovelling for gurus.
- Take the money and run.
- Ignore basic principles of accounting and tax planning.
Nuff said?
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