As a coach, I often see smart, creative and well-educated people ignore the essential requirements for building a successful business. Generally, it's because they've allowed themselves to be convinced an online business is different. And of course, it isn't. A web site is not a business.
Online entrepreneurs are a special breed. They transcend any traditional image you may have of a small business owner. Their brains operate differently.
They harness passion and work tirelessly to spin it into something resembling life's golden ticket.
They have an indescribable power to garner the enthusiasm of people wanting to experience their shared vision. They'll pay almost any price to get there faster. Even if that price is failure.
And failure is the price almost all web-based business owners experience. Only 1% of the web sites they build will ever make any money. Because they chased too many bright, shiny objects and pursued the wrong things, in the wrong way, at the wrong time.
What online business owners need is a place where they can learn how to build a strong business foundation and marketing machine that drives their entrepreneurial vision and subsequent products and services into the marketplace. That's what we offer.
By design, SMARTSTART peels away years of ineffective thinking and behaviour. It helps online entrepreneurs build their dreams on a solid foundation with appropriate interior scaffolding. Our students learn to focus on contemporary business issues, not just the flavour-of-the-month that is internet marketing today.
They learn how to communicate, operate, and apply business intelligence to everything they do.
They learn how to let go of bad habits and scale new heights of personal and professional effectiveness.
They learn where to find practical and low-cost resources to help them and how to use reliable tools to measure success patterns.
They learn how to produce results and choose purposeful actions that build self reliance.
Most importantly, they learn to build a business first before building a web site. (And yes, we teach them how to build a web site that works too.)
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