Today we ran the final timing rehearsal for the SMARTSTART Pricing Clinic to work out any kinks before heading into the studio to produce the official recording. (So hold your ears for the first 30 seconds because we learned we need to adjust the sound levels on the intro/extro.)
Since many find pricing a challenge, we thought we'd invite you *backstage* to hear the pre-production rehearsal so you can learn more about this very important subject. (When it's finished and released to market, this course and companion workbook will cost $395.)
SMARTSTART Clinics are educational sessions only (i.e., no selling occurs during the event). So, if you would like to learn more about pricing, here are the topics we covered:
SMARTSTART Clinics are educational sessions only (i.e., no selling occurs during the event). So, if you would like to learn more about pricing, here are the topics we covered:
1) the critical parts of the pricing processClick here to listen to the training for free. Click here to purchase the eBook The SMARTSTART Guide to Pricing ($39.95) referenced in the clinic.
2) where pricing fits in your marketing mix
3) why you need to stop telling yourself low-rate lies
4) why pricing too low is a real problem for your business
5) 10 things you must do before setting your price
6) what to avoid when pricing information products, coaching programs and professional services
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